The goal of this project was to create a Beer Brand from scratch and create the packaging, labels, logo and magazine ads.
I chose to go for old school video games to target the audience of ages 25 and up. I wanted the beer labels to be nostalgic and collectible. I created the logo to be pixelated as all old games are, I also chose a font that was also pixelated and I feel that my logo design was very successful for this brand I envisioned. I then chose three well known 80’s games Pacman, Kong, and Q*Bert. I created illustrations on the labels that went along with each game. Once each design was done I brought each design into Adobe Dimensions and created the mockups.